Hilton Birmingham Metropole

Hilton Birmingham Metropole Celebrates 50 Years at the Heart of Birmingham

Hilton Birmingham Metropole, Hilton’s third largest UK hotel, is celebrating a major milestone as it marks its 50th birthday, commemorating five decades as one of the UK’s most iconic hotels and event venues.

Since opening its doors in 1976, Hilton Birmingham Metropole has played a central role in the social, cultural and business life of the Midlands, welcoming millions of guests from across the UK and around the world. To celebrate this landmark anniversary, the hotel will unveil an exciting calendar of activity throughout the year, designed to bring to life the rich history and culture of the venue while shining a spotlight on the people who have shaped it.

The anniversary programme will include a series of events, stories and experiences that reflect the hotel’s evolution over the past five decades, alongside a dedicated commemorative brand identity that honours its heritage while looking firmly to the future.

Speaking about the milestone, Nicola Betley, General Manager said: “For 50 years, Hilton Birmingham Metropole has been more than just a hotel – it has been a place where careers are built and communities connect. This anniversary is an opportunity to celebrate our history, our culture and, most importantly, our people, while setting the tone for an exciting future.”

At the heart of the celebrations will be the many generations of local people who have helped make Hilton Birmingham Metropole what it is today. From long-serving team members to those just starting their hospitality careers, the hotel’s team members are central to its success. The attached image showcases just some of the current employees who continue to bring the hotel to life every day. 

Hilton Birmingham Metropole Awarded Gold ECOsmart Certification

March 2024 – Hilton Birmingham Metropole has been awarded the Gold ECOsmart status, which recognises organisations that demonstrate their comprehensive approach to environmental sustainability and meet the required standards. To achieve Gold status, the team at Hilton Birmingham Metropole showed evidence of the advanced steps it took to achieve a wide range of eco-focused actions.

In line with Hilton’s ESG strategy Travel with Purpose and as a hotel, Hilton Birmingham Metropole’s ESG policy has evolved significantly as it continues to explore ways to create a positive influence on its Team Members, its communities and the planet. Some of the hotel’s sustainable initiatives include:

o   Digital Key – ensures a frictionless check-in experience by enabling travellers to bypass the front desk, choose their room and unlock their room door directly from their phone with no plastic keys required. In 2022 alone, the use of Digital Key reduced plastic consumption by 92 tons across Hilton hotels globally

o   LightStay reporting – Hilton’s award-winning ESG measurement system, helping the hotel track watts, water and waste data and informing guests of the hotel’s performance

o   Meeting Impact Calculator – providing event organisers with insights about their meeting’s energy and water use, as well as waste diversion and offsetting the carbon footprint

o   Menu carbon labelling – carbon emissions labelling is available on all menus to help inspire guests to make more informed food choices

o   Locally-sourced supplies – catering supplies draw on local businesses wherever possible, including cheese supplier H&B in Worcestershire, meat products from local butcher Aubrey Allan and hand-crafted premium ales from Solihull distillery Sillhill Brewery.

“We take our responsibility to our people and our planet very seriously and are delighted to be recognised for our continuous efforts. In the past few years we have significantly invested in our ESG-focused initiatives and are excited to continue to build on our commitment, with ambitious plans for 2024 and beyond” said Nicola Underhill, General Manager, Hilton Birmingham Metropole.

ECOsmart by Greengage is a business travel and events industry certification that recognises

organisations who can demonstrate a comprehensive approach to environmental sustainability within their business and who promote a green approach with their clients.

For more information or to make reservations, please visit Hilton Birmingham Metropole or call +44 121 780 4242.

Read more about Hilton Birmingham Metropole at stories.hilton.com.