venuedirectory.com has forged a strategic alliance with the creators of BookIT software, Hoge 100, with the aim of becoming the ‘go to’ source for booking software within the meetings and events industry.
The alliance will see venuedirectory.com market and sell the BookIT software from Hoge 100, which is established as the cutting edge booking tool for the large scale meetings and events agencies. In addition, venuedirectory.com will continue with the rollout of its own online booking tool GRATIS and sees the BookIT tool as complementary to its existing systems.
‘GRATIS is a 100% on-line booking tool and is ideal for the small to medium size corporate and intermediary, whereas BookIT is a server side application and can be intricately made bespoke to each client’s individual requirements; bringing the two together enables us to offer a powerful solution to booking agents.’
Michael Begley - Managing Director - venuedirectory.com
Hoge 100 develops a wide range of software solutions and the tie up with venuedirectory.com gives them the added experience and expertise in the MICE market that they need to further develop BookIT.
Stuart Wild, MD of Hoge added ‘BookIT has its own venue database that is maintained by the licensor - our tie up with venuedirectory.com will allow us to directly connect the BookIT system to live venue data, adding a new and exciting dimension to the product. Hoge 100 will continue to maintain and develop the BookIT system for bespoke solutions and its existing clients will be approached to work with the venuedirectory.com venue data feed.’
Stuart added ‘venuedirectory.com’s Michael Begley and I have also discussed other opportunities for collaboration between our two companies and have plans to announce further service enhancements for the MICE industry later this year.'