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YouTube | Why is this so important?

Tagged : showround  venue  videos  Youtube 

The second largest search engine in the world.

YouTube is transforming the way the world consumes news and information and the most successful companies are discovering how to use it to great effect and reach potential customers.

YouTube is  the second largest search engine and the fastest growing video sharing website in the world. It processes 3 billion searches a month and is bigger than Bing, Yahoo, Ask and AOL combined. These statistics demonstrate the power and influence that YouTube has to reach a large a varied audience; however, what other benefits does YouTube have?



Why YouTube?

  •  Low cost - it’s completely free to host your corporate videos on YouTube.

  • Searchable - as the second largest search engine in the world YouTube is the best place to host your. videos. Just make sure to title and tag them correctly so they are more visible to searches.

  • Increase brand awareness and maintain loyalty - telling the story of your organisation through video is a great way of communicating your brand values and connecting directly with potential and existing customers.

  • Informing - rather than just using advertising, videos can be used to engage with your customers in other ways. For example on exhibiting the benefits of hiring a venue for conferences, how spacious the facilities are, the level of service provided, the venue location and surrounding areas are a great way of engaging with your customers on a deeper level.

  • Thought leaders - if you want to position your company as thought leaders in your industry then sharing videos on presentations, panel discussions, conferences and brain-storming sessions are a great way of securing that position.

  • Conversion - videos are a good way of converting a casual video viewer into a client. Use the video description text to link to a specific page on your company’s website and extend the customer journey.

  • Measureable - free and easy to use, YouTube’s analytic tools show the number of views, demographics and the trail.

  • Feedback - use the videos to get real-time feedback. Whether you share videos about your products, services or the company culture you have opened the discussion and your customers will tell you what they think. Open dialogue is a good way of building trust whilst helping you to make positive changes look after your customers and build your business.


YouTube your Venue 

We regularly hear from meeting and event organisers that they use YouTube to save time. Meeting planners still want to “see a venue before they hire it for their events” but they can’t always take the time away from the office to travel. They also wish to facilitate their corporate social responsibility policies and continually seek opportunities to reduce their carbon footprint. That’s why developing a visually impactful video presentation to promote a venue through YouTube makes good business sense


Virtual Showround 

Ideally you would want a professionally filmed clip about your venue, facilities and services to promote your business in YouTube. There are many video production services available in the market. However, not all of them are exclusively dedicated to venue, meeting rooms, conference hotels or places to hire for events. If you are thinking about publishing your venue as a business in YouTube, I would recommend “Virtual Showround” which provides you with a fully edited 3 minutes video package including:


Our exclusive Virtual Showround service includes:

  • a professionally filmed and fully edited three minutes long video.
  • a scheduled 24 hours filming slot.
  • comprehensive guidance, support and advice before, during and after filming.
  • an accomplished director and exclusive camera team.
  • access you own account manager during the entire production and promoting process.
  • the chance to place your video  into your venue listing into
  • an endorsed social media campaign at no extra cost. 
  • additional promotion of your video through the inclusion of your video in our 'destination focused campaign'.
  • full unrestricted usage of your video to use as you wish within your own marketing activities.

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About the Author : Ivan Reyes

Ivan Reyes is our SEO|SMM Manager, a dedicated individual genuinely passionate about scouting the best ways to be on the leading edge of search engine optimisation and social media marketing strategies.